Common Problems and Solutions for Business Owners Unprepared for Selling you Company
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Everyone starts their company with a plan. BUT the majority start failing to plan now they will exit their company. EXIT is never a focus until it is, and when it is its too late to focus on it. As a well planned exit takes time, planning and purpose. Its not a quick easy process selling your company IF you have not prepared.
The below FAQ addresses some of these common issue many business owners experience. They are compiled from our years in business and years speaking with companies looking to sell over the years in our acquisitions journey.

I haven’t optimized my business processes. Will this hurt my sale?

Problem: “Processes? I just go with the flow.”
Solution: Buyers want efficiency, not chaos. Map out your key processes and identify areas for improvement. Streamlining workflows makes your business look organized and scalable, which increases appeal to buyers.

I don’t have a succession plan. Will buyers still be interested?

Problem: “Oh, I just assumed they’d figure it out.”
Solution: A succession plan shows potential buyers that your company can thrive without you. Start by documenting key roles and identifying any potential internal successors. This reduces risk for buyers and shows your commitment to a smooth handover.

My customer base is shrinking. Should I still go ahead?

Problem: “I’ll sell before they realize my customer count is dwindling.”
Solution: Address this issue before selling by focusing on customer acquisition and retention. A healthy, growing customer base is a key factor in business valuation. Buyers look for signs of future growth, not decline.

My branding and online presence are outdated. Is this important?

Problem: “Our website is from 2005, but it’s retro, right?”
Solution: First impressions matter! Update your branding and online presence to make your business look current. A strong digital footprint can add value and attract buyers, especially those looking for a company ready to scale online.

My branding and online presence are outdated. Is this important?

Problem: “Our website is from 2005, but it’s retro, right?”
Solution: First impressions matter! Update your branding and online presence to make your business look current. A strong digital footprint can add value and attract buyers, especially those looking for a company ready to scale online.

I don’t know the true value of my assets. Will this be a problem?

Problem: “Assets? Oh, I guess we do have a few trucks…”
Solution: Inventory your assets and get them professionally valued. This includes physical property, intellectual property, and equipment. Clear asset documentation gives buyers confidence in the company’s value and may even justify a higher sale price.

I haven’t diversified my revenue streams. Does this impact things when selling my company ?

Problem: “All our eggs are in one big basket.”
Solution: Relying on one source of income can make buyers wary. Explore new revenue streams or diversify your customer base before selling. This reduces perceived risk and increases the potential for future growth.

I don’t have any formal contracts with employees or contractors. Is this a red flag?

Problem: “Everyone just shows up because they love working here!”
Solution: Formalize contracts to ensure continuity and reliability. Buyers want certainty, so having written agreements in place with employees and contractors reduces the chance of sudden turnover after the sale.

I have unresolved legal or compliance issues. Can I still sell?

Problem: “I’ve been meaning to take care of those… someday.”
Solution: Buyers want a clean slate, so address any outstanding legal or compliance issues before listing. Hire a lawyer to review your situation and resolve lingering issues to prevent them from dragging down your business’s value.

My business is overly dependent on one big client. Is that a problem when selling my company?

Problem: “90% of our revenue comes from Client A. That’s loyalty, right?”
Solution: Buyers prefer diversified revenue sources, so work on reducing your dependence on a single client. Secure new clients to spread your risk and give buyers confidence in the business’s stability.

I’m not sure how to structure the sale. Is it just a simple transaction?

Problem: “Isn’t it just a handshake and a check?”
Solution: Business sales can be complex, involving negotiations over assets, shares, earn-outs, or partial buyouts. Work with an experienced broker or advisor to choose a sale structure that works best for you and attracts more serious buyers.

Should I announce the sale to my employees right away?

Problem: “I’ll just tell them we’re selling on their way out the door.”
Solution: Timing is crucial. Premature announcements can create uncertainty and lead to employee turnover, but transparency matters. Consider a strategic communication plan to inform your team when the time is right and ensure a smooth transition.

Selling your company is a big decision! Addressing these common issues can boost your business’s attractiveness, giving buyers confidence and setting you up for a successful, well-earned exit. Purple Turtle specializes in acquiring long standing companies with a solid team behind it. Be it 100% to partial acquisition we are different to most as we will consider smaller equity for companies that can benefit from our extensive resources. CONTACT PURPLE TURTLE INVESTMENTS TODAY

Also follow RiC the CEO and Founder of the Purple Turtle Group on LINKEDIN for more resources

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